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Candy Sweetens Cannabis Edibles Market

Let’s look at the sweet tooths of the three states during April

Candy rules the edibles market, and it always has. But within the candy category, which includes gummies, mints, hard candy, caramels and more, trends diverge between states according to data from cannabis market research firm BDS Analytics. But one candy, gummies, dominates in Colorado, Oregon and California. In Colorado, gummies grab 77 percent of the candy market. In Oregon, market share rises to 80 percent. Californians love gummies too, but not with as much ardor as the other states: Golden State consumers bought enough gummies for the category to capture 69 percent of the candy market in April.

Let’s look at the sweet tooths of the three states during April.

 

 

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