Total U.S. sales on New Year’s Eve 2018 could reach up to $75 million.
The global cannabis technology and data company predicts total U.S. sales on New Year’s Eve 2018 could reach up to $75 million, within striking distance of the $80 million generated in sales on April 20.
This New Year’s Eve would also rank as the highest-grossing Monday of 2018 for dispensaries.
But 420 may not always reign supreme. Jessica Billingsley, the CEO of MJ Freeway, told Cheddar Thursday that New Year’s Eve may soon dethrone it.
“I think it’s coming, absolutely,” Billingsley said. “New Year’s Eve is still second behind 420 now, but interestingly, Jul. 4 is actually third. So I think we’re going to see the big major holidays start to contend with 420.”
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