The identity aligns with their strategy to be the global house of cannabis brands
Ottawa, Canada – October 22, 2018 – CannaRoyalty Corp. (CSE: CRZ) (OTCQX: CNNRF) d/b/a Origin House (“Origin House” or the “Company”), a leading North American cannabis products and brands company, announced that it has registered “Origin House” as a business name and will begin to conduct business under the Origin House name effective immediately. At market open on October 23, 2018, the Company’s ticker symbol will change from “CRZ” to “OH” on the Canadian Securities Exchange.
The Origin House corporate identity embodies the Company’s strategy to be the preeminent global house of cannabis brands. The new corporate logo visually represents this ‘house’, comprised of the union of Origin House’s core components (the triangles) by a stylized cannabis leaf (the white space). The Company has unveiled an updated investor presentation and fact sheet as part of this new identity, which are available on its new website, originhouse.com.
Marc Lustig, Chairman and CEO of Origin House commented, “I couldn’t be more excited by what we’re building at Origin House. While many public cannabis companies are now attempting to build brands by putting logos on packages, we have already supported the growth of 50+ brand partners. While most other companies have been staking flags across the globe in constrained markets with limited economics or brand building capability, we’ve been operating for years in the largest and most dynamic market in the world, staking flags in what we see as the most valuable real estate out there – consumer mindshare. And now, with the launch of Origin House, we are officially signaling our intention to leverage that mindshare globally.”
Afzal Hasan, President and General Counsel of Origin House added, “Our strategy is being implemented in three overlapping phases. Phase I of our business – to build the cornerstone for the ‘Origin House’ of promising global cannabis brands in California, is well underway. We have an active pipeline of accretive development activities in motion to support the growth of our brand partners, and therefore us. Phase II, with the goal of internalizing the best of the best brands, began with FloraCal and will ramp up as our brand partners grow. In Phase III, we are taking these brands, consumer tested in California, and scaling them in other jurisdictions to become a true global cannabis consumer brands company. We’ve officially begun this process in Canada, through the Company’s proposed acquisition of 180 Smoke. And we intend to expand intelligently, in each regulated cannabis jurisdiction as it becomes viable for the sale of branded products, until we cover the globe.”
About Origin House
Origin House is a growing cannabis products and brands company operating across key markets in the U.S. and Canada, with a strategic focus on becoming a preeminent global house of cannabis brands. The Company’s foundation is in California, the world’s largest regulated cannabis market, where it delivers over 130 branded cannabis products to the majority of licensed dispensaries. Origin House’s brand development platform is operated out of five licensed facilities located across California, and provides distribution, manufacturing, cultivation and marketing services for its brand partners. The Company is actively developing infrastructure to support the proliferation of its brands internationally, initially through its acquisition of Canadian retailer 180 Smoke. Origin House’s Common Shares currently trade on the Canadian Securities Exchange (CSE) under the symbol “CRZ” and will trade under the symbol “OH” effective October 23, 2018. Origin House is the registered business name of CannaRoyalty Corp. For more information, visit www.originhouse.com.
For further inquiries, please contact:
Jonathan Ross, Origin House Investor Relations
LodeRock Advisors Inc.
Forward Looking Statements
Statements in this news release that are forward-looking statements are subject to various risks and uncertainties concerning the specific factors disclosed here and elsewhere in Origin House’s periodic filings with Canadian securities regulators. When used in this news release, words such as “will, could, plan, estimate, expect, intend, may, potential, believe, should,” and similar expressions, are forward- looking statements.
Forward-looking statements may include, without limitation, statements relating to timing for the Company’s stock symbol change, the execution of the Company’s strategy, including Phases I, II and III of the Company’s business, the Company’s timing and process for expansion in Canada and globally, timing for the Company’s acquisition of 180 Smoke, new opportunities, future growth and other statements.
Although the Company has attempted to identify important factors that could cause actual results, performance or achievements to differ materially from those contained in the forward-looking statements, there can be other factors that cause results, performance or achievements not to be as anticipated, estimated or intended, including, but not limited to: dependence on obtaining regulatory approvals; investing in target companies or projects that are engaged in activities currently considered illegal under US federal law; changes in laws; limited operating history; reliance on management; requirements for additional financing; competition; hindering market growth and state adoption due to inconsistent public opinion and perception of the medical-use and adult-use marijuana industry and; regulatory or political change.
There can be no assurance that such information will prove to be accurate or that management’s expectations or estimates of future developments, circumstances or results will materialize. As a result of these risks and uncertainties, the results or events predicted in these forward-looking statements may differ materially from actual results or events.
Accordingly, readers should not place undue reliance on forward-looking statements. The forward-looking statements in this news release are made as of the date of this release. The Company disclaims any intention or obligation to update or revise such information, except as required by applicable law, and the Company does not assume any liability for disclosure relating to any other company mentioned herein.