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Former Blue Moon Brewmaster Rolls Out New Cannabis Beer

What this drink lacks in booze, it makes up in bud.

What this drink lacks in booze, it makes up in bud.

Former Blue Moon brewmaster Keith Villa has entered the marijuana industry by creating a cannabis-crafted beer.

“An opportunity like this only comes around once in a blue moon,” Villa joked to Cheddar Wednesday.

As more states push for marijuana legalization, the famed beer-maker and his wife Jodi created CERIA to introduce a line of non-alcoholic craft beverages infused with THC.

CERIA’s Grainwave, a Belgian-style white ale with THC, hit Colorado dispensaries last Friday and sold out in just one day. Each 10 oz. bottle contains five mg of THC; two bottles is a standard serving and each Grainwave goes for approximately $9 per bottle.

“In this space, I don’t think anyone’s ever created a brand from that ground-up specifically for cannabis beer,” Villa said.

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